White is not the best idea for the text itself: in a white or light grey background, it blends and looks like spam to ESP, and reading it is difficult and tiring for the eyes. Tip: A white background can be combined with any color, so a bright spot of text will always grab the customers’ attention. Which is why plaintext emails, while effective, are often labeled boring and unimaginative. However, overuse can imbue a sense of emptiness, coldness, unimaginativeness, boredom, and incompleteness. If the color is used correctly, you can easily create a feeling of simplicity and safety. For many people, it is associated with new beginnings as it is a symbol of starting from a blank slate. Unlike black, white pretty much always has a positive meaning and is associated with purity, cleanliness, and innocence. Then your emails, using marketing colors, will turn into a powerful tool for increasing lead generation. To use the right colors in your emails, you must know what each of them means, and which ones are better to combine. Source: KissmetricsĪccording to the aforementioned study, some colors are used for a definite type of buyer: red, orange, black, and royal blue for impulse shoppers navy blue and teal for shoppers on a budget pink, rose, and sky blue for traditional buyers. Therefore it’s best to keep your options open to target specific clients with specific colors. Source: KissmetricsĪt the same time, corporate colors create certain boundaries on which colors one can use in their email campaign. For example, 93% of consumers place color in the first place when making a purchase, with 85% naming it the primary reason for buying a product. However, in the context of marketing colors, data is ever-changing. The colors’ psychological effect on people has already been studied for decades, and still, new things are discovered every year. Colors and color combinations to try in your emailĬolor is often the untapped leverage that decides whether an email campaign succeeds or fails.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |